Phone Calls: The New Currency of the Smartphone Era

May 14, 2014
This Insight Paper explores the increasingly sophisticated world of call monetization. Calls have become a valuable currency in a world where growing smartphone penetration pairs low funnel purchase intent with a device (the phone) that is ready to make a call.
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Why Most of Your Assumptions About Phone Calls are Wrong

January 31st, 2014
Upfront Ventures’ Mark Suster debunks the myth that people don’t want to talk on the phone anymore. If anything, the phone can and will be your best sales tool in the future. – Read more… 

yahoo_financeClickmob Mobile Advertising Marketplace Launches

Tue, Dec 17, 2013
Targeted Mobile Marketing Generates Phone Calls from Interested Local Buyers Read more…

Click-To-Call: Google’s Key to 96% of Mobile Search Ad Market

People are spending more time on mobile devices. And Google’s (GOOG) dominance of search advertising to mobile users is a sign that is has cracked the code when it comes to adapting to a technology shift.

The New York Times provides a nifty example of the key to Google’s dominance of mobile advertising — a Click-To-Call Ad.

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Growth in Call-Based Advertising Spawns ‘Purchase Intercept Market’ for Redirecting Valued Telephone Leads to Businesses

CHANTILLY, Va. (June 27, 2012) – Explosive growth in call-based advertising, driven in part by mobile proliferation, will lead to major advances in call analytics and call quality, according to a new report by BIA/Kelsey titled, “Call-Based Ads: Eliminating the Unknown From Advertising.” In the report, BIA/Kelsey analyzes the issue of call quality, which the firm anticipates will lead to category-level targeting for redirecting telephone leads to businesses.

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Brands investing more in call-based ads on mobile: report

Brands are increasing their budgets to drive calls from mobile ads as consumers increasingly conduct searches via their smartphones, according to a new report from BIA/Kelsey. The report, “Call-Based Ads: Eliminating the Unknown from Advertising,” forecasts that the call-based ad market will grow significantly over the next year,

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BIA/Kelsey: Call-Based Ad Market Poised for Explosive Growth, Driven by Mobile Penetration and Advances in Call Analytics


CHANTILLY, Va. (June 18, 2012) – The call-based advertising market, which includes all ads that use call-based lead tracking, is poised for explosive growth, according to a new report by BIA/Kelsey. Key growth drivers include the emergence of increasingly sophisticated call analytics and the unprecedented growth of mobile, which will unleash a dramatic increase in call-based advertising inventory.

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